Shotgun Seltzer Ranch Water Snags Large Share in TX Grocery

Dear Client: Last we wrote about Shotgun Seltzer, in July, it was trying to make a big splash as Texas’ premier flavored on-premise seltzer.  Billing itself as “Austin’s first craft spiked seltzer,” it hit some of the city’s hottest bars – and then started expanding beyond the city. But by November we encountered a completely different offering from the same parent company, Texas Libations, at our local H-E-B: a higher octane Ranch Water. Where Shotgun Seltzer’s inaugural draft offering, Bramble,