Shotgun Seltzer Aims to Corner Austin Draft Market

Dear Client: Austin. It's the first incubator and home market of hot consumer brands, from Whole Foods, to a little something called Tito's Handmade Vodka (and the also-fast-growing Deep Eddy Vodka, for that matter).   And now, a MillerCoors vet is trying to corner the seltzer draft market in this thought-leading city, right as A-B's Bon & Viv and Boston Beer's Truly have started the process of covering the nation in seltzer handles [see CBD 07-05-2019].  The proposition? Shotgun Seltzer, which