Short’s Taps Into Movie Magic on Christmas Vacation VP with Warner Bros.

Dear Client: Move over Jack Daniel’s, it’s Michigan-based Short’s Brewing Co.’s turn to help consumers get through the holiday season via a new multi-year licensing deal with Warner Bros. for a National Lampoon’s Christmas Vacation variety pack that’s seeing strong early demand, per Crain’s Grand Rapids Business.  Indeed, nearly all 35,000 cases are spoken for by retailers before production begins next month, with the 12-can VP – which includes four new beers including a brown ale, lager, IPA and berry