Short’s Pulling Out of Pennsylvania, Possibly More Territory

Dear Client:Well, this is a surprise: After selling a 20% stake to Heineken's craft unit "LUSH" last month, Short's Brewing has announced plans to decrease their distribution territory. Yes, decrease.The decision to pull back, the Michigan brewer said, stems solely from "the brewery's need to increase inventory to a manageable level," per brewery announcement. "Currently, about 80% of our product is hitting shelves in a week, and many times, the next day," said Short's partner, Scott Newman-Bale. Scott told CBD