Shock Top IPA; Plus C-store and More Consumer Insights

January 30, 2012 Shock Top IPA; Plus C-store and More Consumer Insights Dear Client: It was bound to happen: The newest full-time addition to the Shock Top family is Shock Top Wheat IPA, a "unique hybrid style that brings the refreshment and smoothness of a wheat beer and marries it with the crisp, hoppy bitterness of an India Pale Ale," says a statement from A-B released today. The new beer builds on Shock Top's signature recipe, plus citrusy Cascade and