Shmaltz Chief on Going Wide, Margin, Flagships

Dear Client: Last week Shmaltz Brewing sent out an announcement upon the 1-year mark of their new $4 million upstate New York brewery in Clifton Park. "Since the opening of its new 50-barrel brewery in July of 2013, sales of Shmaltz's hand crafted beers have grown over 700% in the Capital Region of Upstate, NY," the maker of "He'Brew Chosen Beer" trumpeted. Total brewery output has increased 42% over 2013, "about twice the national average." Shmaltz's national wholesaler network now