Shiner To Run $1.2 Million Super Bowl Ad in Texas

Dear Client:Spoetzl Brewery, maker of Shiner Bock, announced to their Texas distributor network plans to run a $1.2 million Super Bowl spot throughout the state during The Big Game, Sunday, February 4. They're calling it the next phase of the "This is Shiner Country" campaign, which we reported on last fall [see CBD 09-08-2017]. The 30-second spot reportedly reinforces Shiner's stake as a Texas calling card, "while giving a warm welcome to new faces, with a country music twist," per