Shiner Thinks Next Big Better For You Space Could be Wheat

Dear Client: Spoetzl Brewery, maker of the famous Shiner Bock, is making a big play in the better-for-you space next year. They'll bring to market a new low-calorie, year-round brand. But it will play in a category that's seen less innovation than some: wheat.  Gambrinus marketing chief Gregor Mina explained the proposition.  "We have been looking to get into the wheat beer category for some time – it’s a big category [see the largest craft brand by far, Blue Moon],