Shiner Tests New Weisse ‘N’ Easy in 6.3 oz. Cans

Dear Client: Gambrinus-owned Shiner put one of its big new bets for 2020, Shiner Weisse 'N' Easy, in diminutive 6.3 oz. cans last week, ahead of its full rollout.  Recall, the brew is a low-cal wheat beer brewed with Texas Dewberries [see CBD 12-12-2019]. "Weisse 'N' Easy is shipping now across the state and select markets," marketing chief Gregor Mina told CBD. "We started with a 6.3 oz can ‘sampler’ for consumers to trial last week. 6 and 12 [packs]