Shiner Still “Incredibly Focused” on Bock and Light Blonde

Dear Client:    There’s been quite a bit of news coming out of Shiner, Texas lately, from new brands, to new campaigns, and even new frontiers like spirits, yet despite all the news, the focus remains on its tried and true. “We're looking at our two big bets – Shiner Bock and Shiner Light Blonde -- and really solidifying those,” Shiner brand director Nick Weiland told CBD of the 2024 plan. He ballparked their investment for the year as “45% Shiner