Shiner Spending $2.5 Million on Texas Flavored TV Spots

Dear Client:In IRI's multioutlet and convenience channel, Shiner Bock's YTD dollar sales have been down in the data to 8/13, and the trends have gotten a little softer in scandata the past few weeks. (Grocery trends have been stronger.)But new marketing chief Gregor Mina says they've got big plans for the second half, and the needle is starting to move. Between some novel package and marketing pivots, and significant resources behind their sales force -- newly led by former VP