Shiner Makes Big Seltzer Splash in Texas With Straight Shooter

Dear Client:  Shiner, Texas’ largest craft brewer brand, has just announced its cannonball into the hard seltzer category with Straight Shooter Hard Seltzer, a “craft brewed” hard seltzer.  Straight Shooter launches in Texas later this month in time for Labor Day (it ships the week of August 24). The brand comes in four 90-calorie flavors (with zero carbs and zero sugar): Wild Cherry, Lemonade, Mango, and Grapefruit & Lime. Those four will be available in the variety 12-pack can configuration.