Shiner Debuting New Hazy IPA, TV Spots

Dear Client:Gambrinus Company's Shiner brand is doing something a little, well, off-brand: They're debuting a new, unfiltered, hazy IPA, called Wicked Juicy. It's one of two new year-round brands for the Spoetzl Brewery; the other is a session ale, called Day Quencher.The two new brews, whose cans are a colorful, pop-arty diversion from the brewer's traditional branding, will get TV spot support, too (see Brewpic)."We are using TV to support the launch of the brands in Texas, with two new