Sheraton Sees Double-Digit Beer Sale Spikes with Craft Program

Dear Client:As we reported earlier this month, fine dining and upscale hotel restaurant visits were up 6% in Q1. Business travel expense accounts seem to be coming back, and some chains are using craft to help bolster bar sales. To that end, business-traveler friendly Four Points by Sheraton's VP marketing for specialty brands shared details of their own craft-centric program. Dubbed "Best Brews," it targets the craft demo and plays on the power of local. Paige Francis says the program