Seasonals are Sam Adams Top Bet for ’23

Dear Client: At Boston Beer Co.’s annual distributor meetings this week — where your editor, in a major faux pas, dressed as Paul Revere to go unnoticed — founder and chairman Jim Koch dramatically announced that traditional beer, “as we know it,” won’t likely grow again in our lifetime. But while Boston Beer placed much focus on their beyond beer portfolio, craft beer still took center stage for a big chunk of the show, with several mentions of reformations (a