Seasonal Squeeze Should Help Sam Seasonal Grow Through Year End, Says Jim

Dear Client: Samuel Adams Seasonal, though still down low-single digits YTD in IRI, is up low-to-mid-singles in the most recent 4- and 12-week periods. But Boston founder Jim Koch told CBD it's not just the Summer Ale reformulation juicing the numbers. "Part of it is that the category is consolidating away from clutter and confusion," Jim told CBD. The recently waning "tidal wave of seasonal SKUs caused a lot of problems for wholesalers and retailers." But now there's "a healthy