Dear Client: Boston Beer's craft flagships had a summer of big moments and mixed numbers, per the company's Q2 earnings call this week. Let's start with Samuel Adams. To celebrate America's 250th anniversary, the brand launched limited edition retro packaging plus "drink like its 1776" retail programming and promotions, said CEO and chairman Jim Koch. And the World Cup turned the company's hometown into a showcase. "In our home market of Boston, we had record sales at our tap rooms
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