Schilling Doesn’t Want First NA Play to be “Juice”

Dear Client:    “What is non-alcoholic cider? It’s called juice, right?” Schilling Cider CEO and co-founder Colin Schilling joked, directly addressing the elephant in the room about what it means for Schilling to debut its first non-alcoholic play, a cherry cider dubbed Excelsior Ground Control 0.0% - Cherry.  DEBUTING NON-ALC VARIANT OF EXCELSIOR BRAND FAM. Ground Control is the first non-alc cider offering by leading regional cidery, Schilling, which is up 27.2% in dollars and 25% in volume YTD through 11/18