Sapporo-Stone Sales Chief on Tapping Video Game Culture and More

Dear Client: Though Sapporo sold in the U.S. is now brewed stateside, the company is aiming to double down on its Japanese heritage to reach new consumers, Tom McReavy, Sapporo-Stone’s chief revenue officer, told us on stage at the Beer, Wine and Spirits Summit this week.  It’s trying to reach that balance of not alienating its core consumers in the sushi occasion, while working its way to becoming a “mainstream” everyday option like other imports that have been on fire