Sapporo-Stone on the Innovations “That People are Looking For”

Dear Client:    Sapporo-Stone CEO Maria Stipp told CBD the company’s 2024 business plans and innovations are being driven by “try[ing] to be that voice of reason” within the craft beer segment.  The deal between the California craft producer and the large Japanese brewer closed in September 2022. By now, the company is fully integrated, with Stone brewing Sapporo in house (more on that in BBD).  “We try to not be complicated,” Maria said, and in doing so have decided that