Sam Shares The Skinny on Dogfish Head’s Canned Cocktails

Dear Client:   On Boston Beer’s earnings call last week chief Dave Burwick shared that they were planning to make their first foray into the RTD spirits space with the launch of three canned cocktails from Dogfish Head next month. Dave didn’t provide many details on the canned cocktails, only saying that they’re “excited” about entering the higher-priced segment, and that they “believe in the product, believe in the brand” and they’ll “see how it goes.” SAM GIVES US THE SKINNY.