Sam Calagione on 12-Packs, Seltzer, Alignment and More

Dear Client:  Now nine months into 202o, one of the most widely distributed, uber-premium craft brands, Dogfish Head, dishes about how they're working toward a potential growth year.  They're still not quite sure if they'll end up on the right side of flat (or even flat), considering COVID's impact on their business model. But pivoting toward 12-pack production over the summer is giving them hope. In fact, July was Dogfish Head’s biggest shipping month in the company's history, and August