Sam Adams Wicked Hazy Super Bowl Campaign Spoofs Budweiser Clydesdales

Dear Client: Earlier this month, we shared that Boston Beer's Sam Adams would advertise its big new launch, Wicked Hazy IPA, in Boston and New York during the Super Bowl. Now we know what the campaign will look like.  Created by Goodby Silverstein & Partners, the spot will feature (who else?) "Your Cousin from Boston." In this funny little parody of the Budweiser Clydesdales, he accidentally emancipates these large and iconic creatures, who subsequently tear through the tranquil New England