Sam Adams Unveils New Brand: Sam ’76

Dear Client:As they always do, Sam Adams unveiled a new brand during their annual GABF luncheon: Sam '76. The "unique" brew utilizes two active fermentations and blends them. End result is the "fruitiness" of an ale and the "smoothness" of a lager. Sam '76 plays on several of-the-minute craft trends: session beers; "juicy," less bitter hop profiles; and cans, especially larger formats.The brew features a citrus-forward, low bitterness hop profile, including Cascade, Citra, Mosaic, Simcoe and Galaxy.It is the result