Sam Adams Unveils First New Winter Seasonal in 30 Years

Dear Client:  Sam Adams is releasing its first new winter seasonal in 30 years: 5.7% ABV Winter White Ale, replacing Winter Lager as the primary seasonal (the latter will still be available via variety pack and as an "overlay"). Winter White Ale is now available nationally, through January.  The last time Boston added a new brand to its seasonal program was via spring seasonal Cold Snap in 2014, Tory Bratt, senior brand manager of Samuel Adams reminded CBD.   Boston Beer