Sam Adams Revamps Winter Lager for the Holiday Season

Dear Client:  Boston Beer announced that the brand is releasing a new Samuel Adams Winter Lager this year, made from a reformulated, "crisper and brighter" recipe.  “As one of the first seasonal beers we brewed over 30 years ago, Winter Lager was inspired by the unique flavors and festivities of the holiday season that bring drinkers together,” said Samuel Adams founder Jim Koch. “Constantly optimizing our recipes in pursuit of better beer, Samuel Adams brewers revisited the complex profile of