Sam Adams Proclaims Itself the “Beer Commercial Champions” for a Cause

Dear Client:   As CBD reported last month, Boston Beer ran a regional Sam Adams campaign for its new Wicked Hazy IPA during the Super Bowl in the New York and Boston markets (plus digital, of course). It was all about "Your Cousin from Boston" accidentally releasing the Clydesdales (see it again here).  Now the company is crowin' about their showin' in The Big Game. In fact, they even have a new campaign about it (whose proceeds will go toward relief