Sam Adams Gets Sentimental with New Holiday Campaign

Dear Client: Sam Adams may have a gang of “top comedians” in its new holiday season campaign, dubbed “Toast Someone,” but don’t expect any jokes when you come across it.  Nope, Sam Adams has tapped the comedians – such as Whitney Cummings, Brendan Schaub, Theo Von, Ari Shaffir, Tom Segura and Jo Koy – not to provide laughs, but warm fuzzies and inspiration. You see, the whole idea of the campaign is to “inspire drinkers to share their appreciation for