Sam Adams a Bright Spot in Another Dismal Showing for Craft in Scans

Dear Client:  The double-digit declines continue for craft in the latest four weeks of NielsenIQ scans through October 23. Craft volume fell 11.7% for the four weeks and dollars dropped 10.2%. It was one of three segments that saw volume and dollars drop double-digits during the frame, the other two being below premium and malt liquor (not the hottest company these days). Then too, craft dollar share dropped 0.8 points during the frame, tying below premium for the largest dollar