Russian River’s Creative Market Management

Dear Client: For Russian River, these days, it's all about Pliny and the Santa Rosa brewpub. Pliny the Elder is currently trending at 60% of production, though founder Vinnie Cilurzo says it'd be closer to 80% if it weren't for the pub. "At the production brewery there are days when ... 5 of the 6 tanks only have Elder in them," he said. "Take the pub out of the equation and suddenly it's even more." "Everything right now for us