RTD to Watch: Grog by Cold Ones

Dear Client:  BBD/CBD readers know that Happy Dad has seen a lot of success as an RTD brand created on the back of the Nelk Boys online empire. (They’re eyeing 5 million cases this year.) Now it appears that a similar YouTuber-backed brand – Grog, by “Cold Ones” – could be the heir apparent to that model. Grog, a Hard Japanese Soda company (wine-based, 6% ABV), recently entered the U.S., hitting six states first: California, Texas, Florida, Illinois, Massachusetts, and