Rhinegeist to Cater to the Masses with Launch of “Beer for Humans”

Dear Client: The next new beer from top 50 craft brewer, Cincinnati-based Rhinegeist Brewing, aims to be one that “any beer drinker can enjoy.”  Indeed, the beer – aptly titled “Beer for Humans” – is described as an “easy hop ale” because it’s all about making things easy – “easy” for consumers to understand, “easy” to drink and “easy to fall in love with,” as press materials claim. "We love an uber-complex, nouveau-craft beer as much as the next brewery,