Beer Business Daily – beer industry news and numbers

Rhinegeist, Postponing the ESOP, Eyes a Flat year

Dear Client: Cincinnati's Rhinegeist has had to do what other top craft brewers are doing to stay alive in this climate, where 30% of their business (in the on premise) has disappeared overnight: Act more like a big brewer, redeploying efforts toward 12 packs of core brands, and merchin' at 4 in the mornin'.   VP sales Matt Steinke Zoomed with CBD right before the holiday. His report on the halfyear mark: They're "ambitious" to potentially get to flat in 2020,

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