Rhinegeist Partners with Kroger to Release Super Lager

Dear Client: Cincinnati-based top 20 craft brewer Rhinegeist Brewery is partnering with Kroger to release a new offering, Super Lager, that aims to be an affordable option at a time when inflation continues to be a top concern for consumers.  While Super Lager appears to be a private label-type play, it's distinctly positioned as a 'partnership,' with the Rhingeist logo and a line that calls out 'Kroger + Rhinegeist Brewery' right on the can. And while Super Lager has a