Dear Client: Last month, we reported one of Boston Beer's big innovations for 2019 is a hard kombucha. They're not the only one doing it. As mentioned, "Boochcraft High Alcohol Kombucha" is already a known entity in California. And large distributor Reyes has identified such functional bev alc products as a major trend there (and probably beyond). Take Sufferfest, a California-born, "active lifestyle" brand with superfood-laden brews: Last month we reported that founder Caitlin Landesberg had recently signed on with
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