Retailer Profile: Binny’s Beverage Depot

Dear Client: We promised you more on the Chicago retail universe. One of the biggest fish in that pond is Binny's Beverage Depot, the craft retailer in Chicago. About 40% of their beer volume is craft, but it's 60% of their beer dollars. (Their biggest category is wine, followed by liquor and then beer.) "We have over 2,000 SKUs that could be active at any one time; this time of year there are of course a lot, because everybody does