Rahul On Blue Moon: Turnaround is “Taking a Little Longer” Than Expected

Dear Client: Despite Molson Coors’ promise to return top craft brand Blue Moon to “icon status,” as they proclaimed during last year’s distributor convention [see CBD 09-12-24] -- and hatching new, high-ABV offerings for the c-store, in 8% Blue Moon Extra 19.2 oz. cans -- overall Blue Moon is still struggling. The Blue Moon brand family is down 7.3% in dollars YTD in Circana multi-outlet and convenience channels to 11/2.  And so, at today’s Morgan Stanley Global Consumer & Retail