Q1 Scans Nearly in the Books: How’s Craft Hanging?

Dear Client:  Latest Circana scans running through March 23 hit our inbox this afternoon, giving us a close to complete look at how craft has performed in the off-premise over Q1.  And as you might imagine, craft is dragging to start the year, with dollars down 4.5% and volume down 5.7% YTD in Circana’s multi-outlet and convenience channel. That’s a touch worse than overall beer in the channel, which is down 2.6% in dollars YTD and down 4.4% in volume;