Pumpkin, Grapefruit Trending Worse Than Last Year

Dear Client:Last year's end stretch -- the "OND" period -- was a bad one for seasonals. The holiday season is typically the style category's strong point, but fall 2016 saw pumpkin flavored items and broader fall seasonals down double digits, per Nielsen. If early August/September reads (when fall seasonals start to hit) are any indication, this year-end period could be even tougher for that cohort. Even the trendy grapefruit flavor is starting to lose steam. RECAP. Last year was the