Price Plays in Craft; A Snapshot

Dear Client: One of our favorite things to look at when a fresh set of IRI data hits our inbox is price. Who's hiking it, and who's dropping it low? In this latest set of IRI data, which stretches to February 24, we have brewers doing a little bit of both. [Of course, price drops aren't totally about producers slashing prices, a decrease may have to with mix, retailers, etc.] We found four brands in IRI's "Top 30 Craft Brands"