Power Hour Part II: Records, Regional Trends and Predictions

Dear Client:Symphony IRI's Dan Wandel works hard every year to mine insights for the BA's Power Hour pow-wow on craft trends. So we like to cover them all, picking up from yesterday's top-line numbers to explore: RECORDS AND REGIONAL TRENDS. Craft posted up new share highs last year in craft's Pac NW stronghold. In Portland, it achieved back-to-back weeks of 40-plus share of total beer dollars sales during the weeks ending December 16 and 23, beating the previous year by