Power Hour MidYear Review: Another Record Year for Innovation; Plus, Segmenting

Dear Client:IRI'S Dan Wandel just wrapped another state of the union Power Hour with the Brewers Association. The topline: Beer dollar sales have increased YTD 2015 in total U.S. multioutlet (MULO) and multioutlet and convenience (MULC) channels. But sales trends lag where they finished in 2014 and are also behind both wine and spirits. (Most numbers below for supers unless otherwise noted.)More on that in BBD. For craft, headlines include how craft and cider sales have continued to perform well,