Power Hour: Craft’s serious strides in Super Bowl, OND and Multichannel

Dear Client:"Yes! Craft can!" That's the title of today's BA/Symphony IRI Power Hour rundown with beverage guru Dan Wandel. It wasn't an homage to craft cans' ascension (though indeed, they almost tripled in case sales last year, to $33 million in grocery sales). It signaled a bevvy of craft wins, from a stellar October-November-December period in the face of total category declines to having gained the highest actual dollar sales change of any beer segment in both total US MULC