Power Hour: Craft Still Gaining Share, but Losing Steam?

Dear Client: GuestMetrics VP strategy and insights Peter Reidhead took to Brewers Association Power Hour today to break down trends in the on-premise. He addressed a known but growing concern for craft: While it's still gaining share in the on-premise -- at an already impressive 30 share total, 10 points ahead of premium lights and imports' shares, each -- its rate of gains are declining. In Q1 2014 craft had gained 2.6 share. Compare that to Q1 2015, when it