Pay No Mind to Style Growth Numbers if You’re A Typical Brand, Says Bart

Dear Client:"One of the top two or three questions" sent Bart Watson's way goes something like this: "How is X style doing?" At least, that's per the chief economist for the Brewers Association in his latest blog post. But that's not the best way to ask the question, he says.Bart dove DEEP into styles this go-round to show "why you should ignore style growth numbers unless you are a leading brand." He offered two examples to illustrate this point.First style