Pabst, New Belgium and Athletic Chiefs on Category Health and Solutions

Dear Client:  NBWA Convention’s "day one" general session in San Diego today saw a panel tackle category health with some big craft chiefs, including New Belgium CEO Shaun Belongie and Athletic founder/CEO Bill Shufelt, as well as Pabst chief Paul Chibe.  Shaun Belongie tackled the first question: How to grow the category.  He warned against seeing the beer world only "through the Nielsen lens."  New Belgium is more interested in coloring between the lines.  “As I think about the category,