Owl’s Brew Opts for Hard Soda

Dear Client: Hard soda-adjacent RTDs are among other trending bev alc categories (including “ADE” sports drink-inspired RTDs, mid-strength beer, etc) that we’re seeing more craft and smaller brands jump on. One such outfit is RTD brand Owl’s Brew, which announced today it is launching Spiked Pop, “a bold new take on hard soda, done clean.” The new brand comes as Owl’s Brew says it has seen its RTD line grow triple digits in 12-week Nielsen trends. As for total company,