Overheard at Big Beers Festival

January 9, 2012 Overheard at Big Beers Festival Dear Client: I always like the smaller festivals for the chance to observe a few craft beer drinkers in their natural habitat. The way they interact with the booths can provide a roadmap for consumer trends: What are they asking for in their drunken and base needstate? Who gets the long lines? At last weekend's Big Beers, Belgians, and Barleywines festival, there were also a few innovative sessions that pointed the way