Outlaw Wants to be the Steve Jobs of Yellow Beer

Dear Client: Colorado’s Outlaw Mile Hi Light Beer, made by Tivoli Brewing Company, has its sights set on disrupting the light beer segment.  So much so, that CEO Ari Opshal says he wants to mirror the success Steve Jobs had disrupting the cellphone market.  “Seve Jobs went after the cell phone market and he won, and everybody thought the iPhone was going to be nothing. And now they're the king and Blackberry's sitting there wondering what happened. So I think