Outlaw Enters the Hard Tea Game with Beer Tea

Dear Client:  Up-and-coming light beer disrupter Outlaw Light Beer (made by Tivoli Brewing Co.) is officially entering the hard tea game with a new year-round line extension, Outlaw Light Beer Tea. “Beer Tea,” as Outlaw’s brass calls it, is hitting shelves in Colorado, Las Vegas, Pittsburgh and Atlanta to start. It will also hit in markets where Outlaw “has been the most successful,” like Texas, with retailers like H-E-B jumping on board. The 4.5% ABV, caffeine-free Beer Tea is initially